Previous Journey: May - October 2023
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Supporting Journeys
Protecting and Growing Your Customer Base
Who owns Renewals and Expansion, and how can they grow cost-effective revenue?
Monetizing Customer Success
How can you cost-effectively scale CS
while building toward longevity?
The Evolution of Pricing Models
for Managed Services
How can providers ensure their models are profitable while driving value to customers?
Supporting Journeys
Protecting and Growing Your Customer Base
Who owns Renewals and Expansion, and how can they grow cost-effective revenue?
Monetizing Customer Success
How can you cost-effectively scale CS
while building toward longevity?
The Evolution of Pricing Models
for Managed Services
How can providers ensure their models are profitable while driving value to customers?
Lead Journey
The Year of Profitable SaaS
How can SaaS companies—and tech companies pivoting to a SaaS model—pave a path forward to profitable growth?
Covered in this journey:
Growth vs. profit (and how the two can be synthesized)
What the “new normal” for SaaS companies looks like
Common factors inhibiting overall profitability
How do TSIA Research Journeys work?
Define the Problem
By clearly identifying the business challenge, we can start tackling it.
March 2023
Blog
Read the Blog: The Journey to a Profitable SaaS Business Model
Investors have long rewarded the SaaS industry’s pursuit of growth over profitability. But TSIA has long believed that those days are waning.
Thomas Lah
Launch Discovery
With polls, interviews, and more, here’s where we dig deep into the facts and contributing factors.
March 2023
Quick Poll
Industry Poll (Now Closed)
Our polls are where we start to gather the data we need to begin formulating lasting solutions.
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Quick Poll Insights
Read Results from Poll 1
Here’s where we’ll present a high-level view of our first poll results and key insights.
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Webinar
View the Webinar: The Year of Profitable SaaS
Discover crucial insights on how every tech company has the power to increase profitability by improving their SaaS business model.
Thomas Lah
Podcast
Listen to the Podcast: Being a SaaS CEO in 2023
An open and honest conversation with Wendi Sturgis, CEO of Cleverbridge, on her career path, the state of the tech industry today, levers of profitability, and what it takes to be a CEO.
Thomas Lah
Survey
Survey (Now Closed)
Our Surveys are how we gather comprehensive, up-to-date information on the industry trends influencing our journeys so we can determine the best way forward.
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Industry Story
Check Out An Industry Story
In this industry story, we’ll spotlight leading companies in their journeys to achieving profitable SaaS.
Thomas Lah
Develop the Theory
With data in hand, our researchers and analysts can start developing and/or enhancing frameworks.
July-September 2023
Survey Insights
Read the Report: The 10-10-10 Rule for SaaS CFOs
Our reports are how we present a high-level view of our findings from our Research Journey Surveys, including results and key data.
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Quick Poll
Take Industry Poll 2
More polls mean more data—which in turn, means better analysis and a clearer picture of the path forward.
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Podcast
Listen to the Podcast
In this episode of TECHtonic, Phil Alves, SaaS entrepreneur and CEO of DevSquad joins to discuss how the current economic environment is impacting SaaS companies.
Thomas Lah
Quick Poll Insights
Read the Quick Poll Insights
We're ready to present the insights and findings from our Quick Poll!
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Guide the Industry
Correlations to financial results lead to conclusions that will help your organization tackle this business challenge.
October 2023
Research Paper
Member-Only
Read the Research
It’s here! Our research paper concludes the Journey and delivers industry-validated, board-ready insights. TSIA Members will receive the full report—you don’t want to miss this!
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Conference
Attend TSIA World ENVISION, Oct 16-18
This is where our Research Journey will come to life in an interactive forum! Learn more about The Year of Profitable SaaS from TSIA experts—and each other.
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TSIA Research Journeys are our initiative to solve the top problems plaguing the tech industry today. Join us as we launch discovery research, build practical theories, and deliver industry-validated, board-ready insights designed to help empower every tech company.
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