Previous Journey: May - October 2023
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Supporting Journeys
Protecting and Growing Your Customer Base
Who owns Renewals and Expansion, and how can they grow cost-effective revenue?
Monetizing Customer Success
How can you cost-effectively scale CS
while building toward longevity?
The Evolution of Pricing Models
for Managed Services
How can providers ensure their models are profitable while driving value to customers?
Supporting Journeys
Protecting and Growing Your Customer Base
Who owns Renewals and Expansion, and how can they grow cost-effective revenue?
Monetizing Customer Success
How can you cost-effectively scale CS
while building toward longevity?
The Evolution of Pricing Models
for Managed Services
How can providers ensure their models are profitable while driving value to customers?
Supporting Journey
Protecting and Growing Your Customer Base
Who owns Renewals and Expansion, and how can companies organize them to grow cost-effective revenue?
Covered in this journey:
The most effective ways to retain and expand your customer base
How to orchestrate the roles of sales, customer success, and partners
The benefits (and challenges) of employing Renewal Specialists
How do TSIA Research Journeys work?
Define the Problem
By clearly identifying the business challenge, we can start tackling it.
May 2023
Blog
Read the Blog: Protecting and Growing Your Customer Base
How can process, data, and technology make it exponentially more effective to drive revenue by keeping and growing your existing accounts?
Steve Frost
Launch Discovery
With polls, interviews, and more, here’s where we dig deep into the facts and contributing factors.
May 2023
Webinar
View OnDemand: Who Owns Renewal (and Expansion)?
Discover how to grow your revenue via existing customers while answering tough questions around renewal ownership.
Steve Frost
Webinar
New
View Webinar 2: The Renewal Specialist
Discover the fundamental elements of SaaS revenue growth through renewals and expansion.
Jack Johnson
Quick Poll Insights
Read the Quick Poll Insights
We’re ready to present the results and initial indications from our Industry Poll!
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Develop the Theory
With data in hand, our researchers and analysts can start developing and/or enhancing frameworks.
July-August 2023
Webinar
View OnDemand: Partnering to Protect and Grow Your Customer Base
Discover the key to customer growth and retention including insights on optimizing the Sales and Customer Success partnership.
Thomas Lah
Webinar
View OnDemand: Optimize Renewal Performance with the Channel
Unlock the potential of your channel partners! Experts reveal key strategies to boost renewals and expansions while maximizing growth and performance.
Thomas Lah
Survey
Survey (Closed)
Our Surveys are how we gather comprehensive, up-to-date information on the industry trends influencing our journeys so we can determine the best way forward.
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Survey Insights
View the Survey Insights
Our Survey Narratives are how we present a high-level view of our findings from our Research Journey Surveys, including results and key data.
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Podcast
Publish Date
The Evolution of Customer Success and Renewals at HP Inc.
In this episode, HP’s Grad Rosenbaum discusses the roles of sales and customer success in expansion and renewal, how to cost-effectively scale, and more.
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Industry Story
Publish Date
Check Out An Industry Story
In this industry story, we’ll spotlight leading companies in their journeys to retaining—and expanding—their customer bases.
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Guide the Industry
Correlations to financial results lead to conclusions that will help your organization tackle this business challenge.
October 2023
Research Paper
Member-Only
Read the Research
It’s here! Our research paper concludes the Journey and delivers industry-validated, board-ready insights. TSIA Members will receive the full report—you don’t want to miss this!
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Research Paper
Abridged Research Paper
Our abridged research paper provides a free high-level snapshot of this Research Journey’s findings—but remember, TSIA Members receive the complete report, so don’t miss out!
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Conference
Attend TSIA World ENVISION, Oct 16-18
This is where our Research Journey will come to life in an interactive forum! Learn more about The Year of Profitable SaaS from TSIA experts—and each other.
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TSIA Research Journeys are our initiative to solve the top problems plaguing the tech industry today. Join us as we launch discovery research, build practical theories, and deliver industry-validated, board-ready insights designed to help empower every tech company.
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