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Current Journey: October 2023 - May 2024

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Overarching Journey

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Enterprise AI in Technology

and Service Operations

How can technology companies manage the deployment of AI capabilities?

three sparkles with a purple-blue gradient

Enterprise AI in Technology

and Service Operations

How can technology companies manage the deployment of AI capabilities?

Additional Journeys

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AI for Predictive and

Proactive Support

How can Field and Support Service organizations leverage AI to recognize patterns and anticipate needs?

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Content Development:

From AI to Z

How can Education Services teams accelerate content development with Generative AI and other evolving capabilities?

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AI-Powered Offering Management

How can product and service offering leaders use Generative AI to improve market discovery and offering development cycle times?

person with shield icon

AI for Predictive and Proactive Support

How can Field and Support Service organizations leverage AI to recognize patterns and anticipate needs?

graduation cap with purple-blue gradient

Content Development: From AI to Z

How can Education Services teams accelerate content development with Generative AI and other evolving capabilities?

two hands holding a diamond-shape with a purple-blue gradient

AI-Powered Offering Management

How can product and service offering leaders use Generative AI to improve market discovery and offering development cycle times?

Overarching Journey

three sparkles with a purple-blue gradient

Enterprise AI in Technology

and Service Operations

How can technology companies manage the deployment of AI capabilities?

Additional Journeys

person with shield icon

AI for Predictive and

Proactive Support

How can Field and Support Service organizations leverage AI to recognize patterns and anticipate needs?

graduation cap with purple-blue gradient

Content Development:

From AI to Z

How can Education Services teams accelerate content development with Generative AI and other evolving capabilities?

two hands holding a diamond-shape with a purple-blue gradient

AI-Powered Offering Management

How can product and service offering leaders use Generative AI to improve market discovery and offering development cycle times?

Additional Journey

AI-Powered Offering Management

How can product and service offering leaders use Generative AI to improve market discovery and offering development cycle times?

Covered in this journey:

How can generative AI drive stronger offer/market fit?

How can incorporating AI improve overall time to market?

How can generative AI improve tangible value realization?

Dive into this Journey

How do TSIA Research Journeys work?

Define the Problem

By clearly identifying the business challenge, we can start tackling it.

October 2023

Blog

Read the Blog: AI-Powered Offering Management

How is AI currently disrupting the workflows of offering management, and how can organizations harness its potential without getting overwhelmed by its complexities?

Hal Stanley

Launch Discovery

With Quick Polls, interviews, and more, here’s where we dig deep into the facts and contributing factors.

October 2023 - January 2024

Quick Poll

Take Quick Poll 1 (Now Closed)

Our Quick Polls are where we start to gather the data we need to begin formulating lasting solutions.

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Quick Poll Insights

Read the Quick Poll Insights

We’re ready to present the results and initial indications from Quick Poll 1!

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Survey

Take an Industry Survey (Now Closed)

Our Industry Surveys are how we gather comprehensive, up-to-date information on the industry trends influencing our journeys so we can determine the best way forward.

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Develop the Theory

With data in hand, our researchers and analysts can start developing and/or enhancing frameworks.

February - April 2024

Webinar

Registration

Open

On-demand

View On-Demand Webinar

Ready to talk details? So are we! Our Research Journey webinars are your chance to learn more about the ins and outs of each Journey in a live, focused setting.

Thomas Lah

Survey Insights

Read Survey Insights 1

Our Survey Insights are how we present a high-level view of our findings from our Research Journey Surveys, including results and key data.

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Survey Insights

New

Read Survey Insights 2

Our Survey Insights are how we present a high-level view of our findings from our Research Journey Surveys, including results and key data.

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Research Paper

Read the Framework Paper

Our Research Journey includes an in-depth Framework Paper that provides an overview of the challenge we’re solving and illuminates the path forward.

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Guide the Industry

Correlations to financial results lead to conclusions that will help your organization tackle this business challenge.

May 2024

Research Paper

Member-Only

Read the Research

It’s here! Our research paper concludes the Journey and delivers industry-validated, board-ready insights. TSIA Members will receive the full report—you don’t want to miss this!

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Research Paper

Abridged Research Paper

Our abridged research paper provides a free high-level snapshot of this Research Journey’s findings—but remember, TSIA Members receive the complete report, so don’t miss out!

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Conference

Attend TSIA World INTERACT, May 6-8

This is where our Research Journey will come to life in an interactive forum! Learn more about AI-powered offering management from TSIA experts—and each other.

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TSIA Research Journeys are our initiative to solve the top problems plaguing the tech industry today. Join us as we launch discovery research, build practical theories, and deliver industry-validated, board-ready insights designed to help empower every tech company.

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